This course offers a comprehensive study of agribusiness management and rural development. Covering topics from agribusiness functions, risk management, and marketing to rural development theories, the course also explores technology’s transformative role. Students will analyze sustainability, AI applications, and policy impacts, preparing for dynamic careers in agribusiness and rural development.
- Teacher: Dr. Aditya Ranjan
This course explores the fundamentals of marketing in rural and agricultural contexts. It examines rural consumer behavior, market segmentation, distribution strategies, regulated markets, and agricultural product management. With a focus on sustainability and innovative solutions, students gain insights into India's rural markets and develop strategies to enhance agricultural profitability.
- Teacher: TULASI KORRA
- Teacher: Dr. Aditya Ranjan