This course focuses on equipping students with the knowledge and skills required to conduct effective marketing research. It covers fundamental concepts, research methodologies, and techniques for data collection and analysis. Students will explore various aspects such as consumer behavior, market segmentation, product research, and advertising strategies. Emphasizing hands-on learning, the course includes interactive lectures, case studies, and problem-based learning to develop critical thinking and decision-making abilities in real-world marketing scenarios.
- Teacher: vandana bharti
- Teacher: Dr. Aditya Ranjan